Elon Musk’s Twitter takeover was revolutionary news last year. But the decision didn’t turn out really well. Twitter has lost its worth by 30% since then. And now, the Twitter rebrand is kind of a shock for everyone.
Many companies undergoing rebranding, like Facebook, recently changed their name to Meta. Twitter has officially removed the bird logo and changed it to “X.”
Musk, the visionary entrepreneur and Twitter owner, has always been a pioneer in technology and innovation. His recent tweets raised a lot of speculations. And people have mixed feelings about this.
Elon Musk Twitter Becomes ‘X’: A Hit or Miss?
People are reacting mixed to this change. Also, it surprised many, sparking speculation and excitement across the internet. Experts believe this change might be responsible for a decline in Twitter’s worth and, ultimately, Elon Musk’s net worth.
But why did Musk opt for such a radical change? Well, this indicates his vision behind the acquisition of this company. By rebranding ‘X’ as his Twitter branding, Musk signifies his willingness to explore new frontiers. Moreover, he wants to extend Twitter to more than just ‘tweets’ to a site with social networking, shopping, and banking.
This rebranding shows Musk’s obsession with the 24th letter of the Latin alphabet. He also named his space transportation company, ‘SpaceX’.
The Transformation of the Headquarters Logo
Another significant change took place at Musk’s Twitter headquarters. The well-recognized bird logos that adorned the buildings underwent a complete transition. The new logo, bearing the emblem ‘X,’ represents an everything app.
This happened last weekend when he flashed an X logo at the headquarters and tweeted this moment. Later, on Monday, police noticed a team taking the Twitter bird logo down. While they were halfway through, police intervened as they suspected this to be ‘unauthorized work.’ But then they came to know that no crime was committed.
The tweeps also reported that the bird logo was taken down everywhere in the HQs. Reportedly, Musk is sick of the bird thing all around. So, he decided to take this step.
Twitteratis Reaction to the ‘X’ Rebranding
So, this whole scenario was quite shocking for people over the internet. The new ‘X’ logo was designed by an Elon fan, and he retweeted it.
Twitter has been a much sought-after app since its emergence in 2006, and its branding has become a verb. Posting on Twitter is called ‘tweets’. Moreover, the people who work at Twitter are called ‘tweeps.’
Due to the popularity of Twitter, people are so used to the terms associated with it. This change is unacceptable for many. Some netizens even say they would still refer to this app as ‘Twitter.’
The CEO Linda Yaccarino tweeted the image of ‘X’ flashing at the headquarters on 24th July with the text ‘Lights. Camera. X!’
She tweeted, ‘It’s a scarce thing – in life or business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.’
Hence, they think this rebranding will open up eXceptional ways for the growth of this app.
So, let us see what’s in stores next!
Elon Musk’s Twitter Rebranding
Elon Musk’s Twitter rebranding into ‘X’ is a revolutionary step. And changing the headquarters’ logo reflects his philosophy of embracing change and innovation. This move has undoubtedly sparked curiosity and conversations across the globe, demonstrating Musk’s ability to capture the public’s attention.
So, now we know the reasons behind this transformation. Moreover, we analyzed its impact. Now, we gain a deeper understanding of Musk’s visionary approach to branding and life.